Executing Successful Collaborations with LTK
October 24, 2022
A successful collaboration is key to your business, and helps increase the likelihood of future opportunities. Follow our collaboration guidelines and best practices to make sure you are set up for success.
Prep
Become Eligible
Ensure all social channels are connected and up to date on your Collaborations Profile.
Communicate expectations
A collaboration should always be mutually beneficial, and understanding the brand’s expectations leads to a successful campaign. Things to remember ahead of time:
- Know whether a product is being gifted
- Confirm the agreed upon rate
- Understand the type of campaign you are promoting
- Be clear and up-front with all deadlines
Thoroughly Read the Contract
Once your rates and post ideas are approved, a contract will be sent. Always read through the entire contract to understand the brand’s terms and ensure the deliverable expectations are clear. Check to make sure the agreed upon rates are correct and that you can fulfill all obligations on time.
Publish
Know Your Deadlines
Brands run campaigns during specific dates that coincide with new collections or promotions, so ensuring you post by the deadline is crucial.
PRO TIP • Set reminders on your calendar when a draft us due and for the actual post date to keep you on track. |
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Communicate Proactively
Reach out to your account consultant if you have questions or run into any issues leading up to or during a collaboration.
Create Compelling Content
As an influencer, you have the ability to not only amplify a brand’s digital presence, but also drive traffic and sales to their site.
- Determine the message you want to deliver to your audience
- Consider what will pique the readers' interesting
- Tell an engaging story with your content
Use High-Quality Imagery
The stronger your collaboration imagery, the higher the chances your content can be used to cross-promote on their other channels.
Follow Up
Submit Collaboration Obligations
The sooner you are able to submit your collaboration content to rewardStyle, the sooner our team is able to review your submissions and mark them as Approved or Needs Updated.
On-time submissions ensure all of your obligations are successfully fulfilled for a particular collaboration. |
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Stay in Touch
When you are cast for a collaboration, you'll work directly with an Account Consultant who serves as your primary contact. Read each email they send to you and respond to them in a timely manner, as they are communicating on the brand’s behalf.
*Remember to disclose when you are using commissionable links. Head to the FTC website for guidelines on how to do this.
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