Instagram Story Highlight Strategy for Growing LTK Earnings
October 24, 2022
Instagram Stories and Highlights are captivating channels for growing your earnings by teaching your followers how to use your LTK Shop. Plus, when you drive traffic to your LTK content through Instagram Story sticker links, you'll automatically grow your following in the LTK App. Bring more exposure to your shoppable content and up your Highlight game with our downloadable templates!
Download Blue Templates: Highlight, Screen 1, Screen 2, Screen 3, Screen 4, Screen 5
Download Neutral Templates: Highlight, Screen 1, Screen 2, Screen 3, Screen 4, Screen 5
Download Black Templates: Highlight, Screen 1, Screen 2, Screen 3, Screen 4, Screen 5
What you need to get started
- The 'How to Shop LTK' IG Story Templates (available for download above)
- Screenshot of your LTK Shop in the LTK App
- Screenshot of a search inquiry within your Shop on LTK
- Screenshot a favorite LTK post or Collection
- Screenshot of your Favorites tab
How to use the templates
-
Prepare your LTK highlight
Using the LTK App, take a screenshot of your LTK Shop, a search inquiry within your Shop, one of your LTK posts, and your Favorites tab. These three screenshots are the images you will use in each of the customizable slides. -
Draft an Instagram Story
Open your Instagram and upload the templated Story slides from above. -
Upload your first screenshot
Place your LTK Shop screenshot as a sticker within your drafted Instagram Story for the “Follow” slide and scale to fit within the template. - Add a Sticker Link
Tap to add a sticker, tap the link button, then paste in a link to your LTK Shop (shopltk.com/explore/YourUserName), a Collection, or an individual LTK post. -
Hit publish!
Once you're satisfied with the first slide, hit publish on your Instagram Stories. Repeat for "Search," "Shop," and "Favorite" screenshots. You can even save the slides to your Highlights on your Instagram feed for followers to reference later. - Add to an Instagram Highlight
Create dedicated highlights for your Stories that are linked to LTK. You can create multiple highlights to showcase different style categories, and create an educational highlight devoted to coaching your audience on all of the shopping features available to them through your LTK Shop. We recommend educating on how to favorite your tagged products so your audience can receive price drop alerts.
Instagram Story Highlight Strategy
Share an LTK link in one out of every four personal Instagram Stories to capitalize on customer engagement. You can structure your highlights based on type of product or season, price point, or content style.
We recommend filming a Screen Recording tour of your Shop on LTK and adding a voiceover educating your Instagram audience about your brand and what they can find in your Shop. Twice a month, re-share this educational video to your Stories to promote the basics of how to use the LTK App to Shop your content. As your Instagram following grows, your new audience might not follow you in the LTK App, so you'll want to consistently drive traffic to your Shop to ensure you're converting your Instagram audience to LTK Shop followers
Add this LTK tour to your Instagram Stories, then save to a highlight so you can continually educate your growing Instagram audience on the benefits of LTK.
Remember to disclose when you are using commissionable links. Head to the FTC website for guidelines on how to do this.
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