Instagram Story Highlight Strategy for Growing LTK Earnings

    October 24, 2022


    Instagram Stories  and Highlights are captivating channels for growing your earnings by teaching your followers how to use your LTK Shop. Plus, when you drive traffic to your LTK content through Instagram Story sticker links, you'll automatically grow your following in the LTK App. Bring more exposure to your shoppable content and up your Highlight game with our downloadable templates!

    TemplatesOverview

    Download Blue Templates: Highlight, Screen 1, Screen 2, Screen 3, Screen 4, Screen 5

     

    TemplatesOverview-Neutral

    Download Neutral Templates: Highlight, Screen 1, Screen 2, Screen 3, Screen 4, Screen 5

     

    TemplatesOverview-Black

    Download Black Templates: Highlight, Screen 1, Screen 2, Screen 3, Screen 4, Screen 5

     

    What you need to get started

    • The 'How to Shop LTK' IG Story Templates (available for download above)
    • Screenshot of your LTK Shop in the LTK App
    • Screenshot of a search inquiry within your Shop on LTK
    • Screenshot a favorite LTK post or Collection
    • Screenshot of your Favorites tab

     

    StickerHowTo

     

     

    How to use the templates

    1. Prepare your LTK highlight
      Using the LTK App, take a screenshot of your LTK Shop, a search inquiry within your Shop, one of your LTK posts, and your Favorites tab. These three screenshots are the images you will use in each of the customizable slides.

    2. Draft an Instagram Story
      Open your Instagram and upload the templated Story slides from above.

    3. Upload your first screenshot
      Place your LTK Shop screenshot as a sticker within your drafted Instagram Story for the “Follow” slide and scale to fit within the template.

    4. Add a Sticker Link
      Tap to add a sticker, tap the link button, then paste in a link to your LTK Shop (shopltk.com/explore/YourUserName), a Collection, or an individual LTK post.

    5. Hit publish!
      Once you're satisfied with the first slide, hit publish on your Instagram Stories. Repeat for "Search," "Shop," and "Favorite" screenshots. You can even save the slides to your Highlights on your Instagram feed for followers to reference later. 

    6. Add to an Instagram Highlight
      Create dedicated highlights for your Stories that are linked to LTK. You can create multiple highlights to showcase different style categories, and create an educational highlight devoted to coaching your audience on all of the shopping features available to them through your LTK Shop. We recommend educating on how to favorite your tagged products so your audience can receive price drop alerts.

     

    Instagram Story Highlight Strategy


    Share an LTK link in one out of every four personal Instagram Stories to capitalize on customer engagement. You can structure your highlights based on type of product or season, price point, or content style.

    We recommend filming a Screen Recording tour of your Shop on LTK and adding a voiceover educating your Instagram audience about your brand and what they can find in your Shop. Twice a month, re-share this educational video to your Stories to promote the basics of how to use the LTK App to Shop your content. As your Instagram following grows, your new audience might not follow you in the LTK App, so you'll want to consistently drive traffic to your Shop to ensure you're converting your Instagram audience to LTK Shop followers

    Add this LTK tour to your Instagram Stories, then save to a highlight so you can continually educate your growing Instagram audience on the benefits of LTK. 

     

    Remember to disclose when you are using commissionable links. Head to the FTC website for guidelines on how to do this.

     

     

    POST AN LTK

     

     

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