Collages should not be more than 30% of your overall content strategy

LTK data reveals that a diverse mix of content types performs best, both on social media and in the LTK app. Consider alternating your content between:

• • Styled image: Typically shot by a photographer or camera timer to show a full outfit/room/scene with a variety of shoppable content
    
  • Mirror selfie: Image shot by the Creator into a mirror to showcase a full outfit
    
  • Body selfie: Image shot by the Creator showcasing just a part of an outfit
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  • Flat lay: group of products arranged in a grouping to show connection
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  • Personal content: item or product is in the background, but not the primary message
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  • Collage: a curated group of products organized around a theme 
    
  • LTK video: a video post in the LTK App
    
    

LTK is seeing an increase in curated collages, and it’s important to note that generally collage clicks are slightly lower than other content types. Since fewer shoppers are engaging with these collages, this could ultimately result in lower earnings if you over-use this particular format. 

Key Takeaways:

• We advise LTK Creators to keep collages to 30% or less of overall content. 
• LTK shoppers engage best with feeds that are primarily original, styled photos and video.
• On average, collage posts result in about 10% less sales than styled content posts.
• Keep this balance in mind when planning your content calendar, and remember the only exceptions are high sale periods or holiday gift guides!

When is it optimal to use certain content types? 

• Use styled content (images or video) to draw a shopper in by sharing your life, products or personality 
• Use collages for sales when inventory is limited or will sell out quickly 
• Use collages for gift guides as you plan your content strategy 
• Reinforce collage posts with a styled content (image or video), either as the first image in a carousel on social, the story image on social, or as another post of the same items on LTK 

Keep your LTK Shop optimized by leveraging your LTK Analytics. Explore key insights to perfect your content strategy with real-time data.