Collections on your LTK Shop: Case Study

    October 24, 2022

    Merchandise your Shop into categories to make shopping your posts an easier experience for LTK App users and increase your earnings.

     

    Recent data shows that posts in Collections drive 30% more views and 7% more conversions than non-Collections posts. Are you taking advantage of Collections to increase earnings? Get inspired by Creators who have successfully used Collections to impact their business

     

    Case Study 1: Trending Content


    Created 7 collections featuring LTK posts grouped by trending content themes including top-selling brands, seasonal outfits, wedding guest looks, and denim.

    239%
    increase in orders

    199%
    increase in clicks

    0.2%
    increase in conversion

    289%
    increase in total sales driven compared to weeks prior to creating Collections

    Case Study 2: Cross-Categories

    Created 8 Collections across multiple content categories, including Fashion, Home, Organization, and Sale. Increased posting frequency by 6% and posted link in Instagram bio to drive traffic to Shop on LTK.

    50%
    increase in orders

    59%
    increase in clicks

    102%
    increase in total sales driven compared to weeks prior to creating Collections

    Case Study 3: Collages

    Created 11 Collections featuring up to 20 collage posts in each Collection, curated by brand and outfit type, effectively increasing total sales driven without increasing posting frequency.

    40%
    increase in orders

    18%
    increase in clicks

    0.4%
    increase in conversion

    150%
    increase in total sales driven compared to weeks prior to creating Collections

    Share Collections on social to drive traffic to your LTK Shop

    There is a direct correlation between Collection views and sales. Share direct links to your Collections on your social channels to increase views and positively impact your LTK sales!

    Graph-CollectionCaseStudy

     


    3 tips for earning with Collections

    01
    Create Collections featuring current trends, seasonal outfits, top sellers, and more content you want shoppers to find easily at the top of your Shop.

    Find inspiration

    02
    Share the direct link to a Collection across social, letting your followers know that you curated LTK posts into categories to make shopping easier for them.

    Learn more

    03
    Poll your audience on IG stories, and ask what other Collections they are interested in to make sure your Shop is their number-one shopping destination.

    You are Awesome. Don't forget it.

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    You are Awesome. Don't forget it.

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    You are Awesome. Don't forget it.

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    You are Awesome. Don't forget it.

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    You are Awesome. Don't forget it.

    Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.

    You are Awesome. Don't forget it.

    Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.

    You are Awesome. Don't forget it.

    Distillery cornhole post-ironic shaman godard normcore tumblr put a bird on it. Austin bitters vice pitchfork, jean shorts craft beer kickstarter sriracha tilde pop-up fanny pack. Kale chips cold-pressed put a bird on it mumblecore kogi brooklyn farm-to-table blue bottle yuccie authentic kombucha migas. Literally tilde tacos paleo.

    You are Awesome. Don't forget it.

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